Proposal Draft 1

PROPOSAL – PLAY FOR PAWS CHARITY GIG IN COLLABORATION WITH ASD AND DOTBOX.YOUTH.SG

1. Introduction

We are team Trinity, a group of three individuals from different walks of life sharing one common love for our endearing canine counterparts. We propose a one-day Charity Gig titled

“Play for Paws”. The concept of our proposal will be further explained in details under 1.2.

i. Team Members

S/N	Name	Designation	Main job responsibilities
1	Shirley Eng	Publicity/ Marketing Incharge	Oversees publicity matters Liaison with organization Market and Advertise Event
2	Chong May Yee	Project Manager	Oversees entire project Liaison with sponsorship and possible collaboration
3	Liyana	Art director	Stage and performance management Equipment specialist
4	Mr. Zul Adnam	Project Supervisor	Ensure and aid project delivery

1.2 Objectives

1) Engage young, creative individuals or groups to perform at our proposed event out of goodwill and a shared passion for dogs, to raise funds for Action for Singapore Dogs(ASD), a non-profit, non-governmental organization that rescues, fosters and re-homes stray and abandoned dogs, in hope that the funds will help improve the welfare of the stray and abandoned dogs in Singapore.

2) Raise public’s awareness of ASD and bring their attention to the rising number of abandoned dogs in Singapore. Lastly, to educated the public about responsible ownership and put forth the idea of an adoption as opposed to making a purchase through pet shops when they are ready for a lifetime commitment to a pet.

3) Encourage charity and donation as a form of way to give back what we’ve gain from the society in which we are living in.

1. 3 Target audience

Title: Play for Paws

Target audience:

• Pet enthusiastic
• Music enthusiastic
• General Public, (Youth, Adults, Families)

2. Project Plan

i. Synopsis

Proposed one-day Charity Gig “Play for Paws” to be a youthful arts event filled with performances from bands of varying genres, disc jockeys, rappers, beat-boxers, hip hop dancers, and many more. Thus far, we have secured several enthusiastic performers’ interest for the proposed event.

During intervals between the performances, we propose using visuals to bring across ASD message to the audiences. We propose the event to be held during the school holidays, either at the end of November 2008 or early December 2008, tentative event date is 19^th Dec 2008. The venue is tentative and will be further discussed. Funds for ASD will be generated from the profits gained through the ticket sales of the proposed event.

ii. Strategies to meet objectives

1. Secured various genres of music, dance and performing arts group to perform out of goodwill to engage target audience

1. Ticketing system to collect and raise funds, donation tins, souvenir booths and if possible a flea market rental stall system would be implemented alongside with the gig. Revenues will be donated to ASD

1. Awareness talks and exhibition can happen as the event goes on so that the public will be able to read and attend talks that are conducted by professionals coherently.

1. Pets may or may not be brought over, very much dependent on the friendliness of the pet for audience to engage and bond with the animal.

iii. Time frame

DAY / DATE		WORK DESCRIPTION	ITEMS	STUDENT (WHO)
DAY 1	4 aug	Proposal drafting
DAY 2	11 aug	Concept development
DAY 3	21aug	Sourcing for possible sponsorship and grants
DAY 4	28aug	Crafting of sponsorships email - Review - Edit - Settle final draft - Mail out
DAY5	5sept	Meet possible sponsors - Pitch our proposal - Revise to reach a win win situation
DAY6	9 sept	Negotiate terms and secure sponsorships and grants
DAY7	6oct	Secure venue, performers, equipments, crews.		Yes
DAY8	11thoct	Check out location and plan itinary and schedule and job allocation		Yes
DAY9	19th oct	Setting up (tying loose end, coordinating and meet ups)
DAY10	10th nov	Setting up (tying loose ends, coordinating and meet ups)
DAY11	18th nov	Technical Runs	Technicians needed
DAY12	28th nov	Dry Run (individual groups)	Technicians needed
DAY13	9th dec	Dry Run (individual groups)	Technicians needed
DAY14	15th dec	Full Dress Rehearsals	Technicians needed
DAY15	18th dec	Full Dress Rehearsals	Technicians needed
DAY16	19th dec	Actual Event “ PLAY FOR PAWS”	Technicians needed

3. Draft Event Programme Sheet

5.30 - 6.00	Registration ( to take down contacts to follow up)
6: 00 – 630	Opening Ceremony by ASD and DotBox.youth.sg
6.30 – 6.45	Welcome address by the two organization
7.00 – 7.30	Session 1: Performance Group 1 : Dj opening Group 2 : Dance Group 3: Performing Arts Group 4 : Live Band
7.30 – 8.15	Interval
8.30 – 9.00	Session 2: Music Group 1 : Live band Group 2 : Dance Group 3 : Live band Group 4 : DJ ending off
9.15 to 10	Miscellaneous (clearing up)

3.1 Possible Collaboration and goodie bag sponsorship

Grant	Dotbox.youth.sg
Location	Home club - http://www.homeclub.com.sg/ Scape youth park - http://www.scape.com.sg/ Substation - http://www.substation.org/
· Animal Concerns Research & Education Society (ACRES) · Cat Welfare Society · House Rabbit Society of Singapore · NTU Animal Lovers’ Society · NUS Students’ Animal Welfare Group · People for Animal Welfare · Raffles Museum of Biodiversity Research · SOS Animals · Vegetarian Society (Singapore)		Participants of Singapore Animal Welfare Symposium (possible collaboration)
Goodie bag sponsors / Discount vouchers		National Art Council YMCA CitiBank ToteBoard 7-11 NEC Datacraft Pasta Mania Ben&Jerrys PREVIOUS SPONSORS OF GLOYOUTH EVENT
Organizations that supports youth projects		http://www.nyc.gov.sg/nycedirectory/SEARCH/viewall.asp?Category=ViewAll

3.2 Marketing and Publicity

• Interactivity (forums discussions – include and engage audience’s views and opinions)

• Net based / Technology (Making use of internet and developing social network to reach out)

• Accessibility (Bring our event closer to audience virtually)

• Continuity (Making sure that it is not a one time off event)

• You tube (promotional videos)

• Blogs

• Face book / my space

• Related Forums

• Posters and zocards

3.3 Budget break down

Items	Projected cost ($)		Details on how item support project
a) Venue Rental (youth park’s black box)	$1000	On negotiation	A place to host participants
b) TRANSPORTATION Van Rental $50 Delivery $15 Pick Up $15 Diesel $20 Parking Fee $ 5	$105		Transporting of equipments needed for event
c) Equipment Rental -PA System with Mixer -7 sets of microphones -Speakers - Wireless Microphones	$500	On negotiation (sponsorship)	To ensure sound quality of event and performance
d) Publicity Materials TShirts for Crew (20) – $ 8 per crew Posters – 30 Post cards -30 Banners – 50 Stage decoration and set up – 100	$ 370		Create publicity
e) Welfare for crews and performers (food) Catering ($5 per head)	$ 900	On negotiation (sponsorship)	Ensure they don’t perform on empty stomach
F) Miscellaneous Printing of Edited Posters + Coupons + Tags	$ 21.20
Printing of Contracts + Consent forms	$ 2.20
Printing of Certificates	$ 25.80		Certificate of participation
Foam Boards	$ 6.10
Twine	$ 4.80
A3 Printing for foam board	$ 3.60
Prizes + Tags	$ 22
Lanyards and Tags for crew	$ 7.35		Identification
g) Tentage	$ 280		To cover participants from rain or shine
h) Permits and license Police Permit	$50		Permission to hold event
I)Technician’s Paycheck	$ 480	On negotiation (Fee wavier)	To ensure sound quality
TOTAL :	$3778

4Equipment Loan List

PA sound system with Amplifier, Mixer

Speakers

7 sets of microphones

Walkie Talkies

Wireless Microphones

Dynamic Microphones

Musical instruments